Oceanic Product Line to be StreamlinedPosted on Saturday, March 19th, 2011 at 11:07 am by ReefTools
It was reported earlier this week, that Central Garden & Pet will be taking Oceanic to the chopping block. However, further investigation revealed that Central Garden & Pet (CGP) will instead streamline the Oceanic Product line. CGP owns both Aqueon and Oceanic, and there is significant overlap in their aquarium offerings. After an internal assessment which revealed that the Aqueon aquariums were selling at a much better rate, GCP had decided that some changes are in order.
Rather than focusing on large, higher-end (sometimes custom) aquariums, GCP will now focus on Biocubes, Biocube Accessories, Oceanic Salt, Aquarium Chillers, and their 57 Gallon trimless, braceless aquarium, the Illuminata.