Japanese manufacturer of products for planted aquariums, Aqua Design Amano (ADA), has decided to reinvent their logo. The move was fueled in part by it’s expanding global market and popularity. A more serious motive, according to ADA is an influx of copied designs and packaging, targeted at confusing and misleading buyers. ADA notes that it may take some time for the new logo/packaging to reach all stores, and that there will be a period of time where both versions exist.

The new logo is sleek, and uses a bit more of an abstract approach, while maintaining some semblance of graphic continuity.